We come from a time when technology did not have as prominent a place in our lives as it does today. We have moved from manual effort to more streamlined technological ones in the most harmonious way. Though a lot of people opposed the technology revolution. It’s hard to see people these days who haven’t succumbed to it in one way or another. Whether you are a student studying for your exam, a stay at home parent or a business executive, technology. Has touched your lives in one way or another and certainly made it a little bit easier, because after all, that’s the whole point.
Businesses have always been entities which need a lot of care. Much like a human being, in their early years, you need to pay close attention to them. So that later they can grow and blossom into a strongly grounded entity. You need to make sure that everything in the business is taken care and everything is running as perfectly as it can. Accounts, operations, and of course the backbone of it all, marketing have to work hand in hand.
Previously we have seen businesses that were manually taken care of. Accounts were maintained in ledgers; CRM’s did not exist and marketing was done through flyers and word of mouth.
Time have changed, modern technology has made business management so much easier than it once was. There are so many more people who can reach through the web. So many more people to market your product to and ensure that you are targeting the right demographic.
Here are 5 ways in which technology has changed the marketing industry:
There are companies out there who are willing to sell you their marketing software. For you to achieve excellence in marketing which they claim to provide. As marketing is something that can make or break your company. It’s important to have a good strategy set down as to how you are going to target your audience.
Softwares such as Hubspot can really help you with something like that. Giving you a holistic package for your company can help you with your marketing strategy. And give your company a chance to survive in the market. They also offer you hubspot training when you buy the software so that you know how to use it to its maximum potential once you have it.
Social Media Marketing
Though the days of flyers and billboards are still around, companies would much rather market themselves online than create massive eyesores for people driving by. With social media marketing, you have the chance to target a platform. With a lot more people who fit your demographic. You don’t have to adopt a trial and error approach to your marketing strategy, this is much more likely to work than old school advertisement.
The algorithms with the media website are such that your ads will only be shown to those who fit the demographic. Therefore, your target audience is self-selecting! You have the right people, in the right place, in the right quantity, internalizing the right advertisement.
Though technology has been helping in market research for a while now, it’s important to note how modern-day search engines are so highly powered. That they will be able to pick up exactly what you are saying. This is different from SEO; we will get to that in a minute. What we mean is that you can google exact statistics. And quantitative data in order to gauge whether your product or service will be a hit.
Research and development need background checks as to what the market wants and needs. You need to know what you are doing before you launch yourself in, hence the homework you need to be doing. Other than that, you need to know the technology behind what you are doing, one of the main ways. In which you are going to do that is with the help of online articles and researches. For example, if you are launching a new shampoo, it would be important to know what chemicals are off-limits in your country. And what the competitors are doing to get around it.
Search engine optimization has made things a lot easier for anyone who is looking to run a search. SEO technology is among the most intelligent artificial minds on the planet. Over the last 20 years, optimization efforts have come so far that you might find the exact article you were looking for when doing your homework.
Typing in a key phrase or a string of keywords now gets you exactly where you need to be. In a database of millions and billions, the most relevant sources come up right in front of you so that you don’t have to go digging around and wasting your time.
Though it would be a great idea to get out of your comfort zone, you no longer have to risk it. You have a vast amount of information at your disposal; therefore, you can make much more calculated decisions. Gone are the days where you would risk it all and have the business fall flat. Those days ruined people’s lives. Money, time and a lot of hard work went down the drain
You can launch new projects with a lot more insight into the market now. There is much less risk of you failing now that there was say… 15 years ago. Therefore, there is a lot more room for the company to grow and diversify if you choose to step out and make the decision to do so.
We hope that you have found this article useful and that you consider aligning yourself with modern solutions for your company. Whether it’s marketing solutions or accounting technology. It’s always a good idea to be in touch with what is happening in modern times. Again, running a business is like taking care of a child, you need to make sure that all their needs are met. This is how you meet the needs of your business.