Why SEO is Essential For Bloggers


SEO, or search engine optimisation is almost guaranteed to be essential if you run an online business, such as a blog. There are some exceptions, such as if you use other platforms such as TikTok to run your online business, which is more about videos going viral than more traditional search. However if any aspect of your business relies on Google, Instagram, Pinterest or Facebook search, then you’re going to want to learn more about SEO and how it can transform your business. Keep reading to learn why SEO is essential for bloggers:

1. It Brings You Traffic
The main advantage of SEO for bloggers is that it brings you traffic if done correctly. For bloggers, people who are already putting content out there, SEO helps you ensure that your content is actually read by people. When doing SEO properly, you’ll research keywords and content ideas before starting, so that you know what’s in demand and what will help your website perform better. For content you already have, you can use tools such as Ahrefs to see what your competitors are doing, so you can improve your SEO and rank higher. If you have a feature on moving companies, then you might want to focus on ranking for the keywords ‘moving companies near me‘ for example, in which case you’re going to want to ensure these keywords feature in your content, the title and your meta description at the very least. This will help you rank for this, meaning that you have more chance of getting targeted traffic.

2. It Brings You Targeted Readers

Traffic is one thing, but targeted readers are gold. Readers that find your website based on longer keywords, often referred to as long tail keywords, will likely be quite targeted readers. They’ll likely be quite interested in other content on your blog, decreasing your bounce rate and increasing the read through time on your blog. You can work with a SEO expert to help work through your blog’s SEO, to ensure that you’re attracting and retaining your ideal readership. Company’s like Heatline.com know the value of good SEO and how it can bring them their ideal clients.

3. You can Profit From Your Traffic

There are a number of ways you can profit from your traffic, but one of the most popular ways is through advertisement companies like Adsense. When you install Adsense on your site, you’ll have a banner that will show to visitors. Whenever someone clicks on a banner, you’ll earn a commission. So the more visitors you have, the more clicks you’ll likely get and that will in turn result in increased profits for you. Knowing how to do good SEO that brings you more people will likely mean your income is considerably higher. You can click here to learn more.

4. It Helps You Navigate Any Google Updates

Investing in good quality, while hat (clean) SEO practices will give your site longevity. When Google releases a new search engine update, many websites with dirty tactics are penalised, which makes them see a considerable drop in their traffic and income. By investing in good quality, clean SEO practices you can feel confident that with updates your site should be stable. Continuously working on your SEO will also help ensure that your site remains relevant as new sites in similar niches grow and expand. Good SEO is like brushing your teeth – it’s something that needs to be done regularly to experience all the benefits of it.

If you’re a blogger, small business owner, or an online shop, SEO will be an important part of your business. There are many benefits to having a good SEO practice, hopefully this post inspires you to get started today!