21-century Business strategy: novel ways to succeed in business (beginners 101)

21st-century business strategy
21st-century business strategy

21st-century business strategy is the best thing that can happen to any business beginner. Starting a business as a beginner, you need to clearly define your business strategy, which will help you to have the guidelines and structure to develop your business or growth plan and achieve your business goals; it will be highly impossible for you to succeed in business without defining your business strategy. Are you finding it very difficult to map out a plan for your business? You are not alone in this; this article will be a guide on how to map out a strategy for your business. It will also help in showing you novel ways to succeed in business.

Starting a business as a beginner, you often face unique challenges. Specific strategies such as identifying product strengths, or adjusting pricing, have historically been used to get a small enterprise off the ground. Understanding these strategies, and skillfully implementing them, can help you succeed in business as a novice.

Understanding the 21st-century business strategy

Starting a business as a beginner, one has to understand the 21st-century business strategy. In the 20th century, business success was often defined in terms of profit and growth, but unfortunately, it isn’t the same with the 21st-century business strategy. The 21st-century business strategy is defined in terms of Growth Strategy of New Products or Features,

Finding New Markets for Products, Product Differentiation Strategy, Price-Skimming Strategy, and Acquisition Strategy to Gain Competitive Advantage. To succeed in business as a beginner, you need to understand all these things and its application in the business world.

Product Differentiation

Starting a business as a beginner, one needs to understand the importance of product differentiation. Product differentiation is one of the leading strategies in the 21th-century business strategy; product differentiation in its true meaning is a marketing process that strives to identify and communicate the unique benefits or qualities of a product compared to its competitors. If one can’t differentiate its product from its competitors, it will be tough for you to succeed in business. Identifying your product differentiation aids in rising consumer interest, increases brand loyalty, and even survive a higher price point and also creates a competitive advantage for the product’s seller. As a beginner, you need to understand and state clearly your unique selling point.


To succeed in business, you need to understand the power of product pricing strategy. Price-skimming usual involves setting a high price before other competitors come into the market; it is used for the launch of a new product which faces little or no competition. Starting a business as a beginner and you’ve done your survey with the findings that your new product meets little or no competition, using price-skimming as an advantage in raising more profit is a wise thing for you to do. You also need to be immensely market observant; once the demand of the first customers is satisfied and competition enters the market, you need to lower the price to attract a more price-sensitive segment of the population.

Finding new markets for products

There is always a need to research the market and identify opportunities. You might be asking how i can study and find new markets for my product? Below are some clear market research goals:

  •     Recognizing the peculiarities of local customers’ buying habits
  •     Exploring competitors’ marketing research opportunities and strategies
  •     Identifying the target audience
  •     Shaping the product or service’s identity
  •     Understanding what clients like most/least about the existing product
  •     Defining the real unique selling proposition
  •     Understand Your Current Customers and reviewing Your Statistics
  •     Collect Market Information and Define the Markets You’re Interested in
  •     Understand Your Competitors and define your target audience.
  •    Conduct SEO Research and Identify Trends

Growth Strategy of New Products or Features

Business growth does not just happen accidentally; it is always as a result of a strategic business initiative. Your business can never increase in value without growth. There are four(3) vital growth strategies you can employ to expand your businesses; they are:

Market penetration: This does not involve moving ultimately into new markets or creating new products; it’s an attempt to increase market share using your current products or services. Market penetration is applied by offering lower product or service price, or by increasing marketing efforts to lure customers away from competitors. so, if you were to lower your product price than that of the competition while maintaining product quality, you are simply opening yourself up to a wave of new customers.

Product Development: this means creating new products to serve the same market. For example, a company that produces ice cream for institutional buyers expands its line to include a burger, shawarma, and snacks.

Market development:  This involves introducing your products or services to new markets. You may want to enter a new area, city, state, country Or even you can target a market segment. For instance, a bakery that bakes cakes for the consumer market could enter into the commercial market by baking cakes for restaurants and retailers.

Acquisition Strategy to Gain Competitive Advantage

Starting as a beginner with total zeal to succeed in business, acquisition strategy to gain competitive advantage is one of the crucial 21st-century business strategies, you need to learn.

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