If you work for a company with a presence on social media, then it’s likely you’ve been tasked at some point with managing the accounts. Perhaps you even handle Facebook, Twitter, Instagram, or all three! It can be challenging to come up with material every day without relying on just stock photos and generic quotes. These are also things your fans and followers see everywhere. That is why we put together this list of 7 ideas of what to post on social media.
1. Articles and Blog Posts
An article or blog post is the ultimate cornerstone of content marketing. You can write articles about your topic, product, industry, or service. They are accommodating for getting your business name out there and branding yourself. Articles also provide a nice SEO boost because Google loves anything with specific and valuable information in it. Focus on writing exciting topics that will pique interest in what your company has to offer.
2. Links to Informative Podcasts
Podcasts are growing in number and popularity. If your company is involved with podcasting, it might be good to include them on your company’s social media platforms. You can use these podcasts to create a more engaging voice for your business and speak to a broader audience.
They are usually less formal than blog posts and come with the benefit of connecting with an audience on their terms. By including links to informative podcasts, you can help your readership gain additional knowledge about subjects that they would not usually seek out on their own.
Podcasts also help to expand your audience. You can reach people interested in a specific topic, so by including a link to an informative podcast, you can expose these listeners to the content of your business so that you can form a relationship with them. Your podcasts should be carefully planned, taking into consideration the audience you wish to reach.
3. Company News
One of the best things to post on your company’s social media outlets is news. Whether it’s a recent development within the company or an upcoming event, it is always vital to get the word out. This also increases brand awareness amongst your key demographics.
Keeping up with the latest news in your company is an integral part of your company’s social media strategy. You want to make sure you post all the major announcements as soon as they happen to keep your audience engaged and feeling like they are “in the know.” It can be helpful to have a schedule of when you will post updates for your team to know what is expected of them.
4. Videos
Videos are great resources for any company to share information with customers. A video can relay a message from a company’s offices to an audience on the other side of the world in seconds. Nowadays, there are numerous ways to share videos on social media. Companies have shared live-streamed events, product demos, and behind-the-scenes footage on their social media to tell unique stories about their brands.
One of the perfect examples is the Dollar Shave Club on YouTube. The video has received over 27 million views (and growing). To prove how effective videos are, you’ve been wildly successful if you can get even 10% of your audience to watch (i.e., view or check out).
5. Live Videos
Live videos are a great way to connect with your followers and build trust with them. Think of live videos like an online version of the show’s host answering viewer questions. We recommend not going live too often to become stale but instead take advantage of breaking news and events relevant to your industry.
This can be anything from national holidays like Memorial Day or Veteran’s Day to current happenings in your industry. Followers want more than just posts; they want interactions – don’t settle for less.
6. Showcase Employees
Every business has some outstanding employees. Show them off. Social media is an ideal tool to share bits and pieces of your employees’ daily life at work. This is an excellent opportunity to shine a positive light on the staff that put in their best every day so the business can continue to thrive.
Take advantage of this opportunity to show how easy it is to work for you, and they might just stick around longer than everyone else. Give your customers a sneak peek into who they are dealing with and build rapport through social media channels.
7. Market Data
In a world of rapidly changing trends in technology, customers are constantly on the lookout for information they can use to make informed decisions about their current and future product or service purchases.
Since most social media platforms connect with customers, actively engaging them and providing content that adds value can be a tactical advantage. For example, you might post links to articles related to technology tips or product features on Facebook and Instagram or share app reviews on Twitter.
Final Thoughts
By creating content for your social media platforms, you will be able to inform more people about your company and help them get to know more about you and your business. By following these simple ideas, you can start interacting with more of your prospects and customers on a deeper level.
